The Benefits of Buying British: Why Choose Alstons, G Plan, Ercol & Parker Knoll

When you invest in British-made furniture, you’re not just choosing a sofa or a dining table - you’re supporting generations of craftsmanship, design innovation and local communities.
At Hi-Sell, we’re proud to showcase some of the UK’s most respected furniture makers, including Alstons, G Plan, Ercol and Parker Knoll - each with a rich heritage of creating beautiful, durable pieces built to last.

 

1. Supporting British Craftsmanship

 

Buying British means your furniture is made by skilled craftspeople who take pride in every stitch, joint and detail.
Brands like Parker Knoll and G Plan have been perfecting their techniques for over a century, combining traditional methods with modern technology to produce furniture that’s both timeless and comfortable.

 

Explore our G Plan collection

 

2. Built to Last - Quality You Can Feel

 

From sustainably sourced hardwood frames to high-quality fabrics and fillings, British-made furniture is designed with longevity in mind.
Alstons is known for its exceptional quality and robust build - each sofa is handcrafted in Suffolk and comes with a 10-year frame guarantee.
Ercol’s signature oak and ash pieces are not only elegant but engineered to endure years of everyday use.

 

Browse our Alston's sofas and armchairs

 

 

View Ercol living and dining furniture

 

 

3. Lower Carbon Footprint

 

Choosing British-made furniture helps reduce transport emissions and supports sustainable production practices closer to home.
Many of our featured brands are committed to eco-friendly manufacturing - from using responsibly sourced timber to recycling production waste.

 

So, when you buy British, your furniture doesn’t just look good - it does good too.

 

4. Easy Delivery and Service

 

Because our featured manufacturers are UK-based, delivery times are shorter and service is simpler.
Whether it’s a made-to-order G Plan recliner or a bespoke Parker Knoll sofa, your furniture travels a shorter distance and arrives faster - with support you can count on from local experts.

 

5. See and Feel the Difference In-Store

 

There’s no better way to appreciate British-made quality than to experience it in person.
Our showrooms in Gamlingay and St Ives feature a wide selection of sofas, armchairs and dining furniture from Alstons, G Plan, Ercol and Parker Knoll.
Our friendly team will help you compare styles, fabrics and comfort levels - so you can find the perfect piece for your home.

 

 

Find your nearest store with our store locator.